Marketing in the Digital Age for Real Estate Professionals
12 RECO Credits
RECO Approved
Increase your success rate in attracting new clients, closing deals faster, and retaining satisfied customers for repeat business. Give yourself a competitive edge during listing presentations using the latest tools technology can provide.
Register"I never expected to learn so much. I will use it all in the future and it will simplify my life and help me achieve amazing presentation material.
"Every agent, broker, and support representative should attend this course. A must for our business today."
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Marketing in the Digital Age
Part 1: Contact Management (8 credits)
Part 2: What's Hot in Listing Presentations and Feature Sheets (4 credits)
Bonus: Optional Feature Sheet Workshop
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Contact Management - 8 Credits
We'll show you how to use contact management tools to have more success in attracting new customers, closing deals faster, and retaining satisfied customers for repeat business.
According to a recent Royal LePage report, even though 72% of customers say they would use their real estate agent again, only 24% of them do so. Why? Because they've lost touch with that agent, and when they are ready to look, buy, or sell a property, another agent steps in. Effective use of computers and PDAs (such as Blackberries and Palm Pilots) can improve customer retention rates by up to 54%. Use contact management tools to stay close.
Through quicker and more efficient responses to customer leads, better, more accurate customer information, and easier continued customer contact, you will spend less time and earn more money.
Course objectives:
- Develop and use a contract database for buyers, sellers, prospects and other contacts
- Mass mail-outs to a prospect list or other contact list via paper, fax, and email
- Access the automatic journal that records the mailings and responses
- Use a BlackBerry or Palm Pilot efficiently
- Create interesting feature sheets
- Use an electronic calendar to track appointments, create reminders, and keep notes
- Maintain better contact with your client base
- Beat our your competition
- Reduce your selling and administration costs
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What's Hot in Listing Presentations and Feature Sheets - 4 Credits
Create a competitve advantage for yourself with multi-media listing presentations using video, photos, and sound. Present yourself using the latest tools technology can provide. (You already own most of these on your laptop or computer.)
Learn about Remote Communications for out-of-town clients and cottage country properties. Use videocams, webinars, and log onto shared space on the internet.
The marketing or listing presentation is often the first evidence that a client has of an agent's marketing skills. A good presentation can convince the client that he is getting the best possible sales and marketing talents in you. Using the latest technology tools, this course will help you improve that presentation.
Course Objectives:
- Createa state-of-the-art listing presentaiton that presents your strengths to the client and gives you a competitive advantage
- Create a multi-media marketing CD presentation for mass-mailings and drop-off at homes
- Understand the limitations of applying new technologies and how to use them to improve your business
- Beat our your competition
- Reduce your selling and administration costs
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Bonus - Feature Sheet Workshop
We are, for a short time, also offering a 2 hour feature sheet workshop for participants of these courses. Learn how to create and manipulate feature sheet templates for print and email.
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What Others Think
"This was a wonderful, informative, fast-paced, wonder-where-the-day-went course. Many thanks."
"Awesome course - best course, exceeded all expectations."
"An amazing course! The best credit course I've ever had. Covered everything I always wanted to know! Thanks so much."
"Very good - everyone should attend one."
"It's a fascinating computer course for Real Estate Professionals."
"Terrific learning experience. Highly recommend it for rookies and veterans."
"Wow, this is a great course. Perfect for a real estate agent. Great content."
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Pricing Information
| Contact Management | 8 Credits |
|---|---|
| What's Hot in Listing Presentations and Feature Sheets | 4 Credits |
| Total | 12 Credits: $299 + GST |
Register Schedule