Business Implications of Social Networking

Social Networking, one of the most significant technological innovations of the last decade, has changed how we communicate with one another, changed our social norms, the speed of our communications, and the access we have to information access.

Why do you need to concern yourself with Social Networking? Facebook alone has 600 million users worldwide and approximately 20 million users in Canada. About 2/3's of Canada is on Facebook!

Typically,

• 5% of your clients are intimate
• 20% are contacted 1-2x per year
• 70% you would like to bring closer

Social Media allows you to do that and more. Success in a customer facing business is all about your network and the number of times you connect with your clients. Social Networking is here to make your business success.

When building a Social Network consider Brand Development, methods of Advertising on the Internet and your current Customer Relationship Management, CRM strategy. More importantly, put yourself in your customer's place and determine what will be of benefit or interest to them. What would they like to see and read about? How often? Then use Social Media to begin a dialogue with these customers.

To create your Social Media strategy and begin to utilize Social Networking for Business, join one of our many workshops across Ontario.